There once was a time when Clear Channel didn’t own every radio station in America. There used to be such a thing as “competition” (an arcane word you may have to look up in the dictionary). In the mid 70’s in San Francisco there was quite a battle raging between KFRC and KYA. I was a disc jockey at KYA at the time (as Beaver Cleaver), working the coveted 10 pm – 2 am shift. Across town, KFRC countered with Beau Weaver (pictured). Despite this “heated” rivalry, Beau and I were friends and I would usually meet him for a bite after we got off the air (unless I got a better offer from one of the hot young listeners. In other words, I met Beau every single night.)
KFRC’s playlist was very rigid. At KYA I could pretty much play anything except “the Unicorn Song”. One night I had an idea and called Beau on his hotline. I had him tell me the songs he was going to play that hour and in what order. I then played the same songs at the exact same time. The phones at both stations went nuts. People were breathlessly telling me that KFRC was playing the same songs I was playing. I told them that was ABSURD! I hated those motherfuckers! Beau told his flabbergasted callers the same thing. Why would he play the same songs as those pathetic losers at KYA?
We got a good chortle out of this and decided to repeat the stunt…every night from midnight – 1:00. The listeners were just going bat shit!! One called the Guinness Book of Records. Another sent the probability tables. Eventually, the KFRC program director found out about this, blew a gasket, and that was the end of that. It was great fun while it lasted.
And then the ratings came out. From midnight - 1:00 Beau Weaver creamed me. And I thought to myself, Jesus how bad am I when we played the exact same damn records???
It’s a lesson I learned in television, and when I was on MASH and we were up against THREE’S COMPANY, no matter how much they begged, I wouldn’t give them any of our sucking chest wound jokes. I like to think it’s the reason MASH lasted 11 seasons instead of six. Thank you, Beau Weaver.